Vietnam Announces Launch of National Branding Campaign Featuring Products in Germany
Starting in 2021, the Secretariat of the Vietnam National Brand Program, under the Department of Trade Promotion of the Ministry of Industry and Trade, has collaborated with Vietnamese embassies, representative agencies, and Vietnam Trade Offices abroad to carry out various communication and promotional initiatives regarding the National Brand Program and National Brand labeled products. We have organized various activities to familiarize and promote the Vietnam National Brand Program, as well as the products and services that proudly bear the National Brand label. These initiatives aim to engage consumers, investors, trade partners, and international import and export partners. Notable events include the hybrid exhibition “Vietnam National Brand Week 2021” in Singapore, showcasing Halal products and processed foods. Additionally, we have organized a Cultural Week featuring different countries in the Netherlands and a dedicated Vietnamese products week at Asian and Dutch supermarke...